Introduction
Digital Marketing came about in the 1990 and gradually made its way through and in the 2000 has changed the way brands and business use technology for marketing.
Hence, the internet has brought about Digital Marketing which is the marketing of products and services using digital technologies including mobile technologies.
The core asset of marketing combine with the strategies are used in Digital Marketing through Display Advertising, Social Media Marketing and blog content writing as well as on your website, has the internet has enabled the creation of digital systems which permit to accelerate transmission of product value from business information system to the consumer by digital network. In another word it's traditional marketing tactic and strategies digital.
Management Information System
The advancement in the power of computing technology witnessed over the last two decades along with its decreased cost, has meant that computers, tablets, mobile phones are used more and more by businesses to carry out routine data processing.
Over this period, we have seen a change in strategic management thinking to accept the importance of fast effective targeted information for management planning and control. The combine effect of these two factors has led to an increased in Digital Marketing platforms, applications, integration to increase growth in management information systems.
Cost: The marginal cost of using the information for many different purpose is low, has it can be store in your computer for re-use over and over again.
Speed: Technology enable the speed of receiving the content information, meaning complex information reports and statistics on the functioning of a business, may take only a minute to prepare. This regard to the analytical information of your business.
Interaction: The provision of interactive facility (Live Video, Live Chat, BOT...) so user may request information to be produced online as and when it's needed.
Flexibility: Modern MIS have some in-built flexibility enabling the management to decide what information is to be provided.
Digital Marketing Methodologies
Refers to the method of using digital marketing and there are several usable procedures to increase your business visibility, awareness, access, queries and enable sales.
SEO - Search Engine Optimisation
Is the process of a search engine to fetch website or web page by increasing the quality and quantity of web traffic by increasing the visibility of a website or website page to users of the web.
SEM - Search Engine Marketing
It is a form of internet marketing with regard to promotion of websites by increasing their visibility in search engine results pages(SERP's) primarily through paid advertising. SEM incorporate SEO which adjust or rewrites website content and site architecture to achieve a higher ranking in search engine result pages to enhance pay per click(PPC) listings.
Content Marketing
Is a marketing method focusing or creating, publishing, and distributing content to a targeted audience online. Business use content marketing to attract attention and generate leads expand their customer base. Under content marketing you find content automation, online campaign and data driven marketing referring to a set of value subjects with respect to qualitative or quantitative variables.
Influencer Marketing
Is a form of Social Media Marketing involving the web endorsements and product placements from influencers, people and organisation who possess expertise of knowledge and or social influence in their respective fields Instagram celebrities, You Tube celebrities and money makers and LinkedIn influencers.
E-Commerce
Is the activity of buying or selling of products or services online via a website or over the internet in a form of electronic commerce, electronic fund transfer supply chain management, internet marketing, online transaction processing (electronic data for at least one part of the transaction life cycle), although it may also use technologies such email.
Purchase of online books, e-books and music purchases by downloading digital distribution. There are three areas of e-commerce which are online retailing, electronic markets and online auctions.
E-commerce is supported by electronic business techniques employed by e-commerce online shopping for retails sales direct to consumers via websites and mobile apps also conversational commerce via live chat, chat bots and voice assistants as well as online marketplace which process third-party business to consumers or consumers to consumers sales. Business to business buying and selling. Gathering and using demographic data through web contacts and social media.
B2B electronic data interchange marketing to prospect and existing customers by email or fax for instance your newsletter, sale letters and email marketing. Engaging in p-retail which is a sub-category of e-commerce and online retail for introducing new products, services and brands to market by pre-launching online product or services by creating an interest waiting list or signups before launch to collect reservations or pre-orders in limited quantity before release, realisation or commercial availability. Online financial exchange for currency exchange or trading purposes.
Social Media Marketing
Is the use of Social Media Platforms to promote products or services and websites to promote a product or service. Although the term e-marketing and digital marketing are still dominant in academic social sphere, however, social media marketing is becoming more popular term to use for both practitioners and researchers.
Today most social media platforms have built-in data analytics tools. Data analytics tools refers to the discovery, interpretation and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision making.
In other words analytics can be understood as the connective neuron between data and effective decision making within an organisation sharing information, especially valuable in area rich with recorded information. Analytic relies on the simultaneous application of statistics information, computer programming and operations research to quantity performance.
Social Media Marketing enable companies to track the progress, success and engagement of advertising campaigns. Companies address a range of stakeholders through social media posting including current and potential customers, current and potential employees', journalist, bloggers and the general public.
On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope for more active or passive use and the establishment of a firm's desired of a social media culture and tone.
When using social media marketing, business can allow customers, and internet users to post user-generated content such online comment, product reviews also known as earned media referring to publicity gained through promotional efforts other than paid media advertising. Meaning publicity gained through your own advertisement or owned media branding rather than using marketers prepared advertising copy.
Social Media Optimisation (SMO)
Is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service, brands or event. The type of social media involved include RSS feed, social news and bookmarking sites, as well as social networking sites such as Facebook, Twitter, Video sharing website and blogging sites. SMO shares similarity to SEO as the goal is to generate web traffic and increase awareness for a website.
Email Marketing
Is the act of sending a commercial email (message) typically to a group of people using email. It is the act of promoting your products or services, newsletter or pertaining information relevant to your industry to potential or current customer is consider email marketing.
Email marketing is used to send advert, request business, solicit sales or donations. It can helps build loyalty, trust or brand awareness. Marketing emails can be sent to a purchased lead list or current customer database.
The term email marketing refers to sending email message with the intent of enhancing a merchant's relationship with current or previous customers, encouraging customers loyalty and repeat business, acquiring new business or convincing current customers to purchase something immediately and sharing third-party ads.
Display Advertising
Is simply to advertise on websites or apps or social media through banners or other ad format made of text, pictures, flash, video and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to sites visitors.
Push Notification
Push notification marketing is an advertising strategy whereby marketers inform their target audience about a services and products via browser notifications on multiple devices. Push notification as become a common advertising format that works for any service, product, and CPA offer. Marketers send both promotional and transaction messages.
Transaction notifications notify customers of their order status and promotional notification brand advertise their goods, increase brand awareness and maximise sales. Notification are also informative and are used to informed the user of the latest news, communicate useful information about brand apps, news features and more.
Push notifications enable brand to increase app engagement by 88% and allows to allows business to back link visitors back to their website. Push notification can be used to engage subscribers including sending relevant information, and regular update.
Push notification are a cheap communication channel as you can promote your brand at a more favourable price. There is no limitations with regard to the number of messages or users and can be categorised in two broad categories Mobile Notifications which are pop up message sent by a mobile app to users and Browser Notifications are browser alerts that a visitor allows to receive while visiting a website.
Marketers send them to notify of sales, news, events and promotional content, this type of push alerts allows brands to enjoy the benefits of push notification without an app.
E-Books
is an electronic book, also known as e-book or ebook is a book publication made available in digital form consisting of text, image or both, readable on the flat panel display of computers or other electronic devices.
Although on occasion defined as an electronic version of a printed book, some e-book exist without a printed equivalent. E-book can be read on a dedicated e-reader devices, but also on any computer device that features a controllable viewing screen, including desktop computer, laptops, tablets and smartphones.
Video Marketing
Refers to a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. In addition video marketing can be use to present how-to's, promote customers testimonials, demonstration of products and services, live stream events and deliver viral entertainment content. Brands create videos that promote their business, drive sales, raise awareness of their products or services or engage customers. Video marketing data driven and analytic and tracking are incorporated to monitors user engagement.
conclusion
Optical disk and games are becoming more common in advancing technology. Gamification Marketing is a process of connecting audience through game can attract and keep individuals's attention. This is achieved by inviting them into rewarding experiences through gaming, that combine fun mechanics with incentive to elicit initial engagement.
Girlfridayz uses on occasion gamification marketing to incorporate an element of fun in our business Play Lifewithmore#win and win £100 off an online store website design. You can access our game via a pop up try your luck today and see if you can win the prize.
In fact digital marketing now extend to non-internet channels that provide digital media, such as mobile phone(SMS and MMS), callback and on-hold mobile ring tones in essence this extension to non-internet channels helps to differentiate Digital Marketing from Online Marketing another catch-all term for the marketing method aforementioned which strictly occur online.
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Girlfridayz is an award winning online digital marketing company providing various services to SME's and Sole Traders to grow their business and support to start up business with varied tasks aimed to persuade and attract customers to your business, helping to remain relevant and grow your business. Visit girlfridayz.com for all your marketing needs and more.