Updated: Sep 25
The Marketing theories created by Trisha Amable CEO of Girlfridayz Limited are based on consumers' behavioural impulses that respond to certain stimuli to purchase goods or services that they perceived as a necessary means to an end to improve their lives or satisfy a need. Hence, The Customers Acquisition theory of relativity equivalent C=NC2® created on the 04th February 2023 by Trisha Amable CEO of Girlfridayz is an overarching theory encompassing 4 interrelated theories by Patricia Trisha Amable Girlfridayz Audience Attraction Matrix Complete®
It has been demonstrated throughout the years and varied theories emerge which are based on the life we are living. Through time some greatest minds have theorized about the impulses displayed by human beings and the basic needs we all have.
The Maslow Pyramid of needs was devised by Abraham Maslow; a psychologist who thought of our basic needs and decided to theorize our basic needs and represent them in a pyramid of human basic needs. The criteria are Psychological, Safety needs, Social needs, Esteem and Self-Realization.
The diagram below describes a typical buying customer journey funnel the note in the diagram refers to a made user Andrew seeking treatment for his cat cutie you will find out more if you read this blog post curious and click on the link.
I am a certified Marketer and the owner creator of Girlfriday, Girlfridayz provides support to startups businesses and SMEs and I realized that people portray regular behavioural patterns in terms of buying decisions that are driven by the 5 sales drivers and the 4 complementary sales drivers, as well as the time it takes to purchase goods or services affected by government influences, restrictions, social trends and environmental as well as income.
There are only 7 dominant buying behavioural traits that bring regular patterns that a human will display when purchasing goods or services based on their personalities and cognitive dissonance as well as cognitive abilities.
Here they are broadly listed below:
1.) Everybody, values commodities that will provide value only when someone is willing to trade a portion of his or her lifetime for it. This type of consumer buying behaviour and decisions will differ significantly from others. They tend to be quality-oriented middle-of-the-road customers. Not too cheap or too expensive; value for money customers.
2.) Each of us depending on our upbringing and environment this increase in value may shape our mindset and attention to what we want the most in life. For this group of people, their buying behaviour and decisions will not be much different from the first group but will be influenced by internal factors.
3.) To some it is all doom and gloom, scepticism, deep-seated fear, and doubt or to being like or worthy of anything or worrying about being made fun of and worrying about the slightest thing needing reassurance that they are just fine and will sail through life unscaled. For this group of people, their behavioural buying decision is altered and influenced by fears and approval. They tend to be middle-of-the-road customers. Not too cheap or too expensive value for money customers.
4.) To most, it is fame and glory and leaving their mark on history or touching the world with wisdom. For this group of people, their behavioural buying decision is influenced by fame and glory, they tend to be your high-end customers and purchase the most expensive goods or services based on the highest quality goods or services.
5.) For many people, it is the freedom of monetary wealth, because time is not money by itself, but it is your life that has value and the people who spend their lifetime providing value to other gains monetary wealth (Trisha Amable). For this group of people, their behavioural buying decision is affected by their values. They tend to be the middle-of-the-road customers not too cheap or too expensive value for money customers or on the extreme they tend to purchase the most expensive goods or services, decisions mainly based on items' quality or frugal decisions based on the cheap or cheapest price where quality is not the main driver.
6.) For others, they seek approval and respect for professional success, achieving successful sales in their business and filling up their database with customers to ensure constant success the high number and popularity is their driver. For this group of people, their behavioural buying decision is mainly based on what is trending and acceptable or what others think will be good for this group of people they tend to be the middle-of-the-road customers not too cheap or too expensive value for money customers or high-end but based on quality.
7.) To others the desirability of their sexual partners and the well-being of their offspring, family, and friends, and to some the sacrifice of their time for the benefit of those in need. For this group of people, their behavioural buying decisions will not be much different from the first group but will be influenced by internal and external factors.
I come to realise that these 9 stimuli are the driving forces of the human behavioural buying decision when it's concerned with purchasing goods and services that satisfy our deepest needs and ingrained values, we develop habits and we all have behavioural buying habits.
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