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The Importance of Segmentation

Updated: Apr 26, 2023



The importance of segmentation in your business enables you to determine your market and segment your existing market by differentiating your business offering within a defined market.


Segmentation allows you to learn more about your audience using the marketing channel available to communicate your message in a much better way to the customers' preferences and needs.


Segmentation permit you to target a specific group or audience that is likely to be interested in your content, products or services and generate recurring sales pattern over generations because you are targeting the right audience for your business offering.


What are the dominant innovative models systematic frameworks for business have in common?


The common denominators of these businesses marketing dominant innovative framework are the awareness of the importance of customers acquired through market share accessing the relevant audience via designated marketing channels fuelling communities' engagement with companies' products or services aiming to provide a solution to the needs identified at the right price.


What is the purpose of being to conform to the norm rationale and logic? At Girlfridayz Limited we aimed and thrive to be different and have an expensive understanding of time.


We remember and wholly embrace the past source that our forefathers' rational and logical innovative dominant models systematic framework for businesses to make better decisions and acquire leads and sales; being, creative and solving business and marketing problems providing result-orientated solutions to their given target market through the use of these fantastic models to increase customers or prospects acquisition to one business to heart and aiming to add to it provide us at Girlfridayz Limited with fulfilment, joy and happiness.


Girlfridayz Limited, innovative TIME Matrix® strategic marketing model — a strategical marketing model to help firms prepare and respond to external influences to retain customers or acquire new ones contribute to the marketing industry innovative dominant systematic model framework created throughout the century that is taught in universities worldwide depending on the course one decide to study and measured in.


Marketing theory emerged in the early 20th Century. The dominant framework for management decisions was first published in 1960. In 1990 the model of the 4 Cs was introduced as a more customer-driven replacement of the 4 Ps and in 2021 Girlfridayz Limited Trisha Amable TIME Matrix® strategical model is introduced as a modern customer-driven marketing model.


Have you noticed that roughly every 30 years a new dominant systematic strategical framework for management decisions is published?


The TIME Matrix® can be defined as a marketing tool that firms can use to pursue their marketing objectives in their target market. This theoretical innovative model is not a replacement for the Marketing Mix 4 Ps and 7 Ps with the addition of people, process, and physical evidence to include services businesses.


We understand that the TIME Matrix® is an intangible dominant innovative theory based on the time it takes for a business to achieve success and increase its revenue and profitability over time another intangible innovation is the Internet (www); It is very real and the world uses it every day to communicate information to their target market in term of marketing.


Our theoretical dominant innovation TIME Matrix'® strategic model is equal to these innovative Marketing Models propositions throughout the century; Ansoff Matrix Expansion strategies-Ansoff Matrix, E J McCarthy. The 4Ps marketing mix, 5 forces Michel Porter - Competitive Model, more recently The WHY - Simon Sinek -Start with Why - Leadership model proven process to help you find clarity, meaning, and fulfilment.


The Gallery below demonstrates the validity of our TIME Matrix® strategic model comparison with these rational and logical marketing innovative dominant models systematic framework for businesses growth.


In 2021 Trisha Amable CEO of Girlfridayz Limited created and developed The TIME Matrix® strategic model helping businesses to prepare and respond to external influences to retain and acquire new customers published on 13th/04/21 and on Tuesday 22 March 2022 created and developed by Girlfridayz 5 Sales Drivers Audience Attraction Sales Drivers Matrix because most small businesses do not target the right audience for their business and constantly targeting an overly broad audience hoping to achieve sales. Hence, this is why small businesses should understand and use Girlfridayz Leads and Sales Strategic matrix to ensure they target the right audience. This marketing strategic model was created on 31st March 2022 in response to the crisis small business faces due to a lack of knowledge.


We developed Girlfridayz 5 Sales Drivers Audience Attraction Sales Drivers Matrix to bring awareness to businesses that segmentation of their business is important because businesses need to communicate to the right audience within their given market.


We developed Girlfridayz 4 Sales Drivers Complimentary Drivers Matrix and Girlfridayz Audience Attraction Matrix Complete on 20/04/22 because we noticed people market their small businesses upside down across the board. They start with the 4 sales drivers' last component offering free services for social proof which is business suicide.


There is a noticeable wrong trend happening in 2022 amongst small businesses that we felt compelled to create these very significant dominant framework marketing models about audience attraction to educate small businesses in marketing and its application to business and understand that these models have a predesigned order of usage that makes perfect sense.


You first need to define your audience in your industry, then use the strategies and tactics to engage your leads or customers in your content through any channels to eventually purchase a product or service if they love the product or service and find that it answers their needs and provide a solution to their problem they may grace you with a review and refer you left right and centre and even become your advocate.


An Offer so delicious that it can leave some people stunned - check it out and avoid missing out on the next best things


We supposed at Girlfridayz Limited that it is uncommon offer that an award-winning UK government-accredited online marketing consultancy company to approach universities with the offer to purchase our TIME Matrix® marketing model a strategical marketing model to help firms prepare and respond to external influences to retain customers or acquire new ones as a theoretical area of study for undergraduate or postgraduate student a new marketing model that could be part of the student curriculum for the course Business and Social Science.

In contacting the university through email marketing, and emails, we even researched a suitable Professor from the Birkbeck University of London (prof Kevin Ibeh) with extensive qualifications, accolades, and written academic papers to recognise, appreciate and understand our TIME Matrix® strategic innovative systematic model framework and provided comparable achievement from great minds seen in the latter gallery in marketing throughout the century notwithstanding but including the validity and survivability of our TIME Matrix® strategic model through time.


The open rate of our emails is 100% and the number of views 5 times each email for prof Kevin Ibeh and the other universities' open rate is 100% and the number of views ranges from 1 to 17 times. Any reasonable person would rightly think that these universities people are interested in the offer.

Rational and logical decision-making provides a systematic framework to make better decisions through our thought processes, our moral values, and beliefs contribute to the impact that we want to make in the world and inspire others to be more empathic and compassionate toward others.


However, these universities' professors thought processes and responses to our emails were based on emotional rational decision-making driven by problematic automatic behaviour range of emotion, disbelief, jealousy, rage, and hatred clouding their judgement.


Instead of recognising, appreciating and understanding our TIME Matrix® strategic innovative systematic model framework and spreading the word amongst its circle, colleagues, and peers that a new marketing model has been published in 2021 and this innovation The TIME Matrix® strategical model to help firms prepare and respond to external influences to retain customers and acquire new ones is the next best dominant innovative framework for management decision marketing theoretical model proposition presented to the world for businesses to achieve better sales published in 2021.


Hence, the lack of response to my emails realising that we at Girlfridayz Limited actually created and developed a very significant innovation model the TIME Matrix® strategical model to help firms prepare and respond to external influences to retain customers and acquire new ones the next best dominant innovative framework for management decision marketing theoretical model proposition presented to the world for businesses to achieve better sales published in 2021.


We thought we contacted the right audience, and it was the right audience too, but the Prof was not the right person to receive such a dominant innovative framework for management decision marketing theoretical model proposition presented to the world for businesses to achieve better sales published in 2021.


Using Simon Sinek - Start with Why - The purpose - how and what


Why Girlfridayz Limited offered our Marketing Model and Playbook the core asset of marketing with its dual implementation support system - the cellar to the Universities is because the Education Industry is interested in theoretical business and marketing models to add to their courses curriculum material depending on the studied area.


How we came up with this fantastic model


The TIME Matrix® innovation was born out of necessity our Small Business -- Online business has been affected by the deadly virus COVID-19 and countries went into lockdown and quarantine has enabled me Trisha Amable CEO of Girlfridayz to think about the unprecedented situation the world facing and the effect on businesses and customers acquisition enabled me to create and developed the TIME Matrix® strategical model.

We evaluated the validity of our innovation on any business because every business worldwide either small or large witnessed and felt the effect of COVID-19 on their business and how the Governments reacted and implemented safety measures based on WHO recommendations to protect the population against the deadly virus, as we extensively heard about the deaf of people throughout COVID19 and its variants and business closure.


What concept formed into my mind is the TIME Matrix® strategic model


In 2021 the TIME Matrix® model introduced by Trisha Amable CEO of Girlfridayz Limited is a modern customer-driven dominant strategic framework as it includes Digital Marketing and its application to business notwithstanding but includes, the acquisition of customers and retention through the economic crisis, government intervention, environmental, social trends influences and customer need.


Evaluating these factors in our business Girlfridayz Limited and the effect of COVID-19 on our small business enables us to create and developed the TIME Matrix®, a strategic marketing model to help firms prepare and respond to external influences to retain customers or acquire new ones.


Purchasing our innovative Marketing essential Playbook for your business will be beneficial for your business growth because you will learn to segment your market through targeted content messages enabling you to acquire leads, customers, website traffics and visitors to your website or shop without difficulties within your given target market, niche or sub-niche.


Thus our essential audience attraction marketing playbook — the core asset of marketing with its dual implementation support system - The Cellar increases your business profitability using The Legacy System and the 5 Sales Drivers Audience Attraction Sales Matrix as you will begin to talk to the right audience about your products or services as you are now relating to your audience preference, needs with a solution-oriented proposition at the right price.


If you are interested to purchase our Marketing Playbook the Core Assets of Marketing with its Dual Implementation Support System - The Cellar. You can purchase it on Amazon.co.uk paperback version or if you prefer a digital version you can purchase it from our online store.


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