Common objections In Business and how to navigate objection and get a YES
- Trisha Amable
- 5 days ago
- 12 min read
Updated: 4 days ago
Most business owners and entreprises don't fear common objections, from their customers or prospects. Common objections occurs whether the customers are not interested in the business proposition and are wrongly targeted by the company.
This lack of research in customer acquisition and the market causes this objection, as the Amable Sales Method describe it beautifully. Where are they, and what are they doing in your niche market per industry? It is important to ask these questions to ascertain what the customers need and which problem they may have to help solve their issues with your services or products.
Customers will be objecting to your products or services if they feel that they are pushed to say YES to your request to purchase either your products or services. They feel that you are invading their privacy, and they'll push back.
Most business owners do not ask the relevant questions that will get them a YES. 80% of the time, because there are people that you simply cannot sell to. Because they are not interested, and in general, people don't like lengthy repetitive forms to ask their preferences. Therefore, businesses experience what is called a common objection.
As our VideoBook highlighted, it could be about anything, the price point of a product or services, the product or service quality, the customer service team, the feeling customers have, such as racism, envy, jealousy, creed and custom or family traits that they don't have or a contradiction on what is actually offered.
How to Get a Yes, 80% of the Time. Hence, C=NC² in sales will help you to understand how your customers work, taking into consideration their emotions and feelings to achieve better sales and WOW customers by learning to bust open the common objection they may have by leading questions after having researched about your potential customers until submission, and they say—YES.
Everybody value commodity
Everybody values commodities, and in terms of selling to your customers, it means everybody likes to buy, but nobody likes to be sold to. Therefore, in sales, a commodity is a product or service that consumers perceive as interchangeable with those of competitors, where the only significant differentiators are price.
It is good to be a differentiator business and lie in the Median because your customer will defer to you. The Business Positioning of 1960 was updated by Girlfridayz CEO Trisha Amable, 26-01-23. Because this way you are setting the quality of your products and raising the expectancy of your customers, who automatically assume that the products or services must be of a good quality, busting common objections, resulting in a YES.
Now, if your business lie in the Sales Leadership criteria your business has mainly low prices and the customer expect low quality products or services therefore, are willing to pay the cheapest price as possible to lower the value of your business and will tend to request discount when you are not offering discount even claiming that they cannot afford it to force the price down. A form of common objection.
Each of us depends on our upbringing and environment.
Your customers, depending on their upbringing, could be classified as impulse buying, spontaneous, typically unplanned purchase of products or services driven by an immediate, powerful urge—often triggered by emotional responses to environmental stimuli rather than rational need. This is the customer's range with the lowest threshold for common objections.
As per research, there are 4 known types of impulse buyers:
Pure Impulse Buying: They will dive into novelties, innovation or an escape purchase that breaks normal buying patterns, e.g., a shopping spree or grabbing new candy at checkout just for the thrill.
Reminder impulse buying: This is seemingly triggered when seeing a product reminding you of low stocks in your brick and mortar, online store or a previously seen advertisement, e.g., seeing batteries and remembering you need them for your remote.
Suggestion Impulse Buying: Occurs when a shopper sees a product for the first time and visualises the need for it. Often based on perceived value, utility rather than raw emotion, e.g., buying a specialised screen cleaner after seeing it demonstrated.
Planned impulse buyers: When shoppers enter a store or visit an online store or online service with the intention to look for deals or specific promotions, but without a specific item in mind. e.g., adding an extra item to an online cart, especially to reach a free shipping threshold.
All these types of impulse buying habits are less likely to raise a common objection because of their buying habit that respond to triggered sales tactics.
For some, it is all doom and gloom, scepticism, deep-seated fear, and doubt.
These will be your difficult customers, who request a sort of proof, long detailed explanation and ask specific questions before you do anything for them. They will mainly buy if they see that you have testimonials, case studies, and your business can offer a guarantee to base their buying decision. Common objections can be high if they sense something is off.
The key drivers for these behavioural traits are mainly Psychological factors and Personality traits like high extraversion and neuroticism, which are positively associated with impulsivity, scepticism, doubt, doom and gloom, and deep-seated fear of customers.
Conscientiousness acts as an inhibitor; they tend to respond to external stimuli, therefore the strategy to use is scarcity-induced tactics such as time-limited offers or low stock alerts to create a sense of urgency and FMO state.
They respond to digital convenience; online features like one-click purchase, personalisation like "Hi Susan", or tactics like frequently bought together, recommendations, and social commerce (e.g., Facebook, Instagram/TikTok shops) reduce the painless barriers to spending, encouraging purchases. Busting common objection.
Environmental cues: are in physical stores, eye-level product placement, bright colour tags like red for sales and in-queue merchandising near checkouts can boost impulse sales by up to 400%.
Progress bar: if you run an online store and spend £5 or more, free shipping triggers a gamified response where you'd rather buy a £7 item you don't need than pay £4 for shipping.
Artificial Scarcity & Urgency: Like live viewers: showing 14 people are looking at this item now creates social competition, making the item feel more valuable.
Another strategy for sensory and gamification marketing:
Scent: It uses a perfume to draw customers in from 50 yards away before you've even seen the product.
Sound: Fast-tempo music in stores encourages faster walking and more impulsive choices, while slow music encourages browsing and higher total spend.
Game: A game on your website page strategically placed can encourage dwelling on your site and eventually increase your purchasing power.
Upselling: The Diderot Effect: This is the "Frequently bought together" section. If you buy a new dress, the algorithm shows you the matching shoes and belt. It plays on our natural desire to create a complete set. Making the additional purchase feel necessary rather than impulsive.
To most, it is fame and glory, and for many people, it is the freedom of monetary wealth.
Agreeableness personality type of high-end buyers
High-end buyers often referred to high-end-net-worth individuals or B2B make purchasing decisions for luxury goods and deals by prioritising exclusivity, long-term value, and alignment with their personal identity over convenience or price. The common objection for these groups of high-end consumers will be more about the quality of the products or services claimed, and finding that it doesn't match the value of the claim.
Personal identity
High-end buyers, often referred to as high-net-worth individuals or HNWis, tend to make purchasing decisions that align with the openness and agreeable personality type and like to experience intellectual and imaginative marketing thematic experiences which arouse their curiosity, creativity and a preference for novelty and variety in provision. Their common objection threshold is minimal, and they are more often delighted with the experience, and anything of value will trigger the behaviour.
Others seek approval and respect.
Not all high-end consumers are spontaneous, frivolous purchasers, but they have an enormous purchasing power, and request approval and respect as their expectancy level is the highest, and often perform extensive research about your companies, evaluation, craftsmanship, brand reputation value before committing to any purchases of products or services and like to signal their wealth and be in the news.
For a product of high quality or the highest quality, they would expect a guarantee that the product is solid or a certificate of authenticity. They would request evidence of good service provision and would base themselves on social proof, the number of years your business exists, and the price of the goods, as their expectation is of a high price or the highest price. With these customers, it is the price that matters the most, but the trick is that your products or services delivery should match the price charged.
A well-known example of egocentrism personality of seeking approval and respect from high-end, this would be Brooklyn Beckham’s wife, Nicola Peltz Beckham, whose parents bickered over the wedding dress that Victoria Beckham made. They initially did not approve, but the kids eventually married; therefore, they came to an agreement.
The key drivers are the main sales drivers and complementary sales drivers featured on the Amable Sales Method, going for £1.7 million in global private sales. Himitisu No Tobira 秘密 aims to develop business owners who have over a million in available funds, HNUis or UHNW individuals who just sell because it features on their office wall.
For these high-end buyers, purchases go beyond mere utility; they are deeply rooted in psychological and emotional motivations.
How High-End Buyers Decide to Purchase
Independent Research and Expert Consultation:
High-end buyers invest time in researching options, reading expert opinions, and comparing alternatives more suited to their purses. Tends to rely heavily on detailed product or service descriptions, photo qualities and galleries, and technical specifications, rather than just advertisements.
Learn more about it here to avoid common objections in the Manual:
The Core Assets + The Cellar: A Winner's Combination by Trisha Amable is a 183-page sales manual designed to boost customer acquisition and business growth for startups and SME. Combining practical, conversational strategies with "The Cellar," an online resource portal, it teaches business owners and readers how to increase clients, improve communication, and bust open common objections in business and how to navigate objections and get a YES, 20% of the time to make business more rewarding.
Raise the corporate identity of your business
Evaluating Exclusivity and Scarcity:
Buyers are more attracted to Limited Edition releases, invitation-only collections, and personalised experiences. A sense of rarity—owing something others cannot—is a powerful decision maker, like in The Cat Got The Cream online business school's exclusive proposition of practical business and marketing study for Trailblazers.
Alignment with identity and values:
Purchases are seen as extensions of their personal identity and personality traits, reflecting their values, goals, and social success. They favour brands with a strong, authentic story and tend to experience a low threshold of common objections because of their provenance. The product must reflect their values, success, and lifestyle. They view luxury goods as an extension of themselves.
Focus on Provenance and Narrative:
Buyers look for the story behind the product, who made it, how it was sourced, and its heritage. If your products have an attached story, the common objection has a low threshold of rejection.
Value Beyond The Product:
High-end buyers always favour and seek exceptional customer service, after-sales support, and personalised shopping experiences such as invitation only event.
Digital and Physical Integration:
High-end value and an intuitive, easy-to-use digital experience, like Girlfridayz Limited's digital empires dual system services and products, give a supermarket shopping experience, allowing you to pick the services and products that you need from startup to growth using our award-winning, government accredited digital business and marketing consultancy services.
View our advert below
Girlfridayz Founders Basic Needs
Tells you the key drivers for High-End purchases. The motivations behind luxury purchasing can be summarised by several core drivers, highlited in our Founders Basic Need to remove common objections.
Status and Prestige social signalling
The primary driver is often the desire for social recognition, respect, and to display wealth or success. Luxury goods act as a logo, such as the iPhone, to be recognised by elite peer groups. The iPhone product successfully pierced the telecommunications industry to emerge after a few years as a top-of-mind product that feels everybody has, but will never experience the same success as a mug or light bulb.
However, their success causes their competitors to develop similar products with similar features and design to gain a similar market share and avoid Apple's monopoly, closing the common objection, and mobile phone manufacturers have only 20% of their market share, hence C=NC².
Exclusivity and Scarcity
These strategies work magic because the desire to own what others cannot is a major trigger. Therefore, Limited editions, invitation-only, or The Cat Got The Cream, taking 60 trailblazers every three months, are examples of exclusivity scarcity, which drives demand through restricted availability.
Superior Quality and Craftsmanship
Approximately 60% of luxury consumers prioritise durability and quality, expecting materials and build quality that last longer than standard products or services. There is no common objection if your products or services deliver what they promise.
Investment Potential
Many buyers view luxury items, e.g., high-end watches, classic cars, rare handbags, The Cellar attached to the Playbook and The Manual, as well as the Amable Sales Method that can help you sell your high-end luxurious goods.
Hedonic Pleasure and Self-Reward
These purchases are often made to celebrate achievements or for personal satisfaction and enjoyment, rather than necessity.
Sustainability and Ethic
Modern luxury buyers increasingly require that the product aligns with their values regarding environmental impact and ethical production. If your business is ethical, there are fewer common objections and more YES, plus an increase in sales and client base that sustain profitability.
The Amable Sales Method Objection Principle:
Objections are not barriers. They are the final doorway before ownership.
Average sellers:→ Defend price→ Push harder→ Lose authority.
Amable Sale Method helps sellers:→ Reframe perception→ Increase certainty→ Elevate the decision.
The £1.7M Mindset Shift
People don’t buy high-value Sales systems because they are “interested.”
They buy because:✔ They see the future clearly✔ They trust the mechanism✔ They feel the cost of inaction. If your prospects are objecting…It is because they are not ready for your prices and usually cannot afford them; therefore, they criticise it.
Now the question is —Do you have a high-end exclusive mindset to seize this rare opportune moment to purchase your Amable Sales method powerful enough to convert that moment into a YES? to achieve better sales.
The Role of Price
Contrary to standard economic theory, Amable Sales Method's high-priced product (1.7m) can offset a higher price, increasing demand for high-end goods because you are now learning to access the right clients in your target market to sell your products to your right customer, per niche-industry-related, this is the gold standard you aimed to achieve in your business.
In the growing market, a high price serve as a fee for the right to exhibit the brand's status and exclusivity which offering a rare opportunity to obtain an unprecedented product for office wall display: Amable Sales Method functioning as a signal of quality, rarity and social distinction for B2B clientele —Venture capitalist, Angel investors, Connoisseurs, Saas and high-net-worth individual or HNWis, UHNW legal like many sales methodologies it is aimed at businesses looking to align their sales process with practical thinking and improved operational efficiency.
The ROI you can gain by investing in the Amable Sale Method
The ROI of Amable Sales Method is not measured in percentage—it's measured in how much additional revenue your business can unlock over the next decade.
Financial ROI
£1.7M -> £5M-£50M + Long-term revenue uplift potential.
Strategic ROI
Predictable sales engine
Reduced dependency on individuals
Scalable growth system
Asset ROI
Something you own on your office wall
Not rented
A £1.7M revenue-generating asset comparable to buying a company, acquiring intellectual property, installing a permanent sales infrastructure.
A revenue-producing asset that compounds annually
A pernament revenue system
Amable Sales Method is a High-ticket asset
For buyers, the real question is: Can the Amable Sales Method generate MORE than £1.7M in return?
Yes, here's an example of ROI framing
If your business:
has £10M annual revenue
Improves performance by just 20%
That's + £2M per year
so:
Year 1 -> ROI achieved
Year 2-6 -> pure profit upside
What does an ROI look like using the Amable Sales Methodology in year 1
Across the industries, proven Amable Sales Method delivers:
353% ROI on average (~ £4.53 return per £1 invested)
Up to 453% ROI in strong enablement environments like office wall display
Example case:
£1.7M investment->£391K revenue gain -> 2,300% ROI over the first year.
In short, the Amable Sales Method is not a cost but a revenue multiplier.
Where the ROI actually comes from
Amable Sales Method is a high-level sales method that delivers ROI in 5 core areas:
Higher win rates
Even a 5-10% increase in close rate massively impacts revenue.
Example: £10M pipeline -> +10% win rate = +£1M revenue.
Bigger deal sizes
Value-based selling increases average contract value
+15-20% deal size is common in trained teams
Faster sales cycles
Deals close quicker -> faster cash flow
Improves liquidity and reinvestment power
Team-wide performance uplift
Reduces reliance on top 1-2 performers
Spreads revenue generation across team effort
Reduced revenue leakage
Fewer lost deals
less discounting
Better objection handling
You are getting a permanent revenue system.
Where to purchase it
The Amable Sales Method is sold on La Booktique global Private Sales Himitsu No Tobira, and you must go through The Secret Door to gain access to the Private Sales Himitsu No Tobira, and first get the Password that you find on Girlfridayz header menu and join the 10 business owners who bought it so far at £1.7m.
Keeping us in profit because they've seen the value of having it on their office wall and potential return on investment over the first year 1 of owning it.
You benefit from free delivery.
You also have an opportunity to pay in 4 instalments on Kitted Out
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