Updated: Apr 18
This article will attempt to discuss what CRO marketing is an acronym for Conversion Rate Optimization through your website - in other words getting people to buy your products or services online through your website, your social media shop, your blogs, or forum, mobile apps...
Producing content for online traffic through social media, SEO, mobile apps and paid search is all good for your digital marketing strategy. Still, it is not guaranteed that visitors will perform the action desired to become a customer. To achieve sales, you need to shift your focus to CRO marketing.
A systemised process of action and task in marketing to be carried out constantly to increase the percentage of visitors to your company website and the visitors purchase goods or services, contact you, fill your form, request a call, subscribe to your mailing list, read your newsletter, registering to your event, purchase your books, e-books, read your blog, use your tools...
CRO marketing tasks and actions are worth doing to increase sales because the average ROI from CRO tools is estimated at 223% and about 95% of respondents use these tools to communicate with online companies and purchase goods and services.
Therefore smart alec realised that CRO marketing could not be overlooked and needs to be done consistently to churn out sales conversions and increase its reach including profits. We do add at Girlfridayz that understanding the Marketing Theories and Their application to your business will increase your conversion rate and optimise it because you begin to understand why you doing what you doing and the foundation of marketing.
Once you have mastered the theories, your application, action, research, experimentation and testing and processes will all come together easily and effortlessly because your understanding of the market to get the right target market for your offering at the right price will be at your reach without too much struggle. After all, you will relate to your audience and provide relevant content that they will love and begin to expect from you and start referring you to their associate, friends or whoever asks.
The latter informs you of the principle, let us discuss how to put it to work for you! While implementation of CRO is crucial within a marketing plan and will vary greatly depending on your company's unique goals and needs, there is a general method to this process.
What's The CRO Process?
Do you know that we can compare the steps of optimization with those of the scientific processes; making observations, research, predictions, testing, examining results and reviewing approaches appropriately?
Find out what they are
First, define your audience (target market).
Determine how to track conversion rate begins with deciding which online actions are significant to you, some common examples include:
Subscribing to receive content
Registering personal information
Downloading a piece of content
Dwelling on your site
Upgrading to a higher level of service
Completing an online sale
These will be your KPIs or key performance indicators; using these you can calculate: Conversion rate = total number of conversions / total number of site sessions
Establishing KPIs requires an understanding of your customer personas, your industry, and the individual goals of your company, as well as asking for feedback directly from site visitors.
Some goals may be less obvious than others and can be tiered into “micro-conversions”-- for example, subscribing to an emailed newsletter list. This portion of the process will also require an examination of your current site, and analytics to reveal how and where conversions are currently occurring most frequently.
Using all your data gathered, you can begin to develop testable hypotheses to focus potential CRO technic on. These should focus on what elements or pages of your website will be modified and adjust your demographic lead targeting.
It is important for the hypothesis to be specific and suggest a change that can realistically be implemented and measured for its effectiveness. We suggest at Girlfridayz Limited using this format for hypotheses: Changing _____into_____will increase[conversion goals], because______.
You could do this to try to increase your click-through rate, changing your current CTA button into one which is 150% bigger will increase your click-through rate by an average rate of 30% because it will draw greater user attention to the CTA.
The expected result can be a ballpark figure; remember that at the end of the day, the goal is to note improvement and learn from the results, not simply to prove all of your hypotheses right.
Put it to the test
It is time to conduct your experiments! Just like in the scientific method, keep in mind that it is important to isolate your variables. In other words, changing two elements on a single page and then testing for improvement in conversion rate may leave you confused as to which of the two made a larger contribution-- or even negatively counteracted the results of the other.
Tests which focus on a single variable, and present both versions of the page to two different groups of site visitors, are called split or A/B tests. Some common varieties of tests to conduct include:
Site copy-page headings, text body, product descriptions, sales and offers, the site navigation menu
Calls-to-Action- size, shape, colour, text, font, position both within your site and on a particular page
Social proof, reviews, testimonials, statistics, and their placement on your pages
Visual elements, distribution of images and videos across the site
Simplified navigation, login in through social media accounts, shorter check-out process (in the case of eCommerce), more transparent navigation menus and easy-access search
Pop-ups, subscription offers, banner ads, on-page live chat features
More than one change can be tested at a time with more complex multivariate testing, but these require greater traffic to your site (i.e., a larger sample size) to run.
Justify your test whether your hypotheses were correct and effective, your original goals and KPI should be reflected upon when you are justifying your result.
More thoroughly, your results should hold a degree of statistical significance, which is determined by a number of factors. The total number of site visits and conversion rate between variations are two examples. There are a number of sources which detail the reasoning behind a significant conversion rate, but for most companies, this is thankfully a standard built-in feature of their analytics software.
Some changes will inevitably not have been particularly effective, or perhaps even proven detrimental to conversion. A failed test, however, is as valuable of a learning experience as a successful one. It’s for this reason that keeping detailed records of CRO strategy, revisions, and previous tests is vital.
Revise, Repeat, and New variable
The revision portion of the CRO process may cycle directly to step 2, or return to step one for the re-examination of KPIs, greater research into customer segments, revision of company goals into more realistic (or more ambitious) ones, etc. Like the scientific process, CRO is continuous.
CRO Vs SEO — What is the difference in Digital Marketing?
CRO and SEO (search engine optimization) are different to each other but complementary to one another in marketing. Nobody mistakes them either, because most people know that SEO is dealing with your on-page content and off-page content on the other hand CRO is about the marketing tasks, elements and tools implemented on your website to optimise conversion rate and customer acquisition.
Here are some examples of actions that benefit both your CRO and your SEO
User-friendly pages with clear and relevant headings and content
Digestible, easy-to-read, well-organised content that focuses on specific topics/products or services
Content hierarchy with keyword and heading tags as well as a good description
Frequency of update of page content and layout of your site.
Ensure that your site loading speed is fast
To conclude this article, CRO marketing is crucial and simply refers to the marketing tasks that businesses must do to achieve sales and increase customers without disrupting your system's thinking in your business and the systematisation of your internal processes.
If you are struggling to implement a conversion rate optimization process for your e-commerce website or business website, or forum and increase your qualified customers, you're not alone. That's why we created The Manual — The Core Assets + The Cellar for you to learn and implement effective strategies and tactics and a lot more to support you in increasing your conversion rate.
Our System has helped Melvin Moreland a small business owner with 10 staff to increase his conversion rate by 227% in just under a year and he was so pleased that he left two amazing reviews 8 months and 4 months ago about The Cellar. The reviews are about what he loved when using The Manual With the attached Business Mentoring Support System and he got sales. If he can do it, so do you.
Email marketing is part of your arsenal to get an increase of customers, attracts prospect and ensure return customers it is part of CRO marketing, helping to achieve ROI. We at Girlfridayz Limited recently partnered with the company ContactOut and they can help you increase your email list with their email finder tool here is a full extent of the services they can provide you with.
ContactOut is not just an email finder tool; it is a comprehensive platform that helps recruiters and sales professionals to find and contact their prospects by extracting their business email lists from various sources. While ContactOut primarily extracts email addresses, it also provides phone numbers and social media profiles of potential contacts.
Find out more about ContactOut and what they can do for you
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ContactOut Chrome extension is a powerful prospecting tool that enhances your outreach efforts. It offers a wide range of features and benefits, including:
Find emails and phone numbers for over 300 million professionals on LinkedIn Standard, Sales Navigator, & Recruiter
Discover decision-makers on any company website with ContactOut Anywhere
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