The importance of Business Positioning
- Trisha Amable

- Jan 26, 2025
- 6 min read
Updated: Jun 24, 2025
Business Positioning
In Marketing, Business Positioning refers to how your customers perceive your brand products or services about competing brands, products, or services. It is the process of establishing the image or identity of your brand or product so that customers perceive it in a certain way.



