Email marketing has been around for sometimes now and it is one of the ultimate marketing strategy and tactic to target your customers, It allows you to do marketing segmentation and automation. It allows you to showcase your products or services and optimise your advertising campaign.
Email marketing requires great content, your content should be interesting to the reader and highlight your brand, products or services you want to sell. Your email marketing opening rate could be high or low due to the content conveyed in the email. Your email marketing effort could have an opening rate of zero percent has your email marketing effort could result in the deleted folder of the receiver of your email.
Hence to optimised your opening rate and ensure that your email ended in the inbox of your target customers and read you should ensure that you have an interesting title, great content, in a clear and easy layout easy to read and see information convey and contextual links which entice the potential customers to open and purchase your products or services, visit your landing page, online store or the page that you want them to view and purchase your products or services.
Email list creation
In order to send email marketing, you need to create an email list. You need to build an email list.
through subscription form where you offer a free guide or report with solution orientated to your potential customers and in exchange they put their email address and name to download the free guide or report.
You could also request the email address of someone while talking about your business and what you can offer to them and say you would like to send more information and ask their permission to email market them in the future.
You could also get the email address of customers who have purchased your service at the checkout process as you would need their details to send them what they have purchased or offer to create an account on your site. You should not have a pre-ticked box to save automatically your customers emails it is illegal and the GDPR applies
If you received an email marketing in your inbox from another B2B or B2C company or consumers you could collect their emails and send them in return your email marketing or you could ask then to log into your website.
You could also build your list through popup box and social media as different social media platform has the possibility to build your email list.
You also collect email through lead magnet where you offer something for free or a tripwire something of low value in exchange for their email address.
Email marketing has been around for sometimes now and it is one of the ultimate marketing strategy and tactic to target your customers, It allows you to do marketing segmentation and automation. It allows you to showcase your products or services and optimised your advertising campaign. Email marketing requires great content and informs your readers of what’s the post is about? (Post Description).
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The method above allows you to build an email list, an email list can take some time to build but it's worthwhile as your email marketing is targeted to your chosen niche, your customer's demography, and segmentation and it is a great inbound marketing technique. There are companies that purchase or rent an email list to build an email marketing list quicker but this is not recommended as it is a breach of data protection and it most likely to end up in the spam or junk folder of the receiver to be blocked or your email deleted.
8 Benefits of Email Marketing
Conclusion
Email marketing is a low-cost solution and a great inbound marketing technique to target your niche and your customers. It has the highest ROI and possibility for the segmentation of your customer base. You can see instant results and track your results or see who is interested in your products or services easily better than other marketing platforms or paid media. It can be integrated with your smartphone, SMS and social media.
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