Meet Melvin Moorland A Small Business Owner who purchased the Playbook
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You've heard about Melvin but you haven't had the pleasure to meet Melvin Moorland yet who reviewed the Playbook usefulness and let me know via email on 12/12/21. I was so chuffed that I could not believe my eyes people. I shared the email around all my social media platforms used leaving my footprint all over the place.

Email marketing is the act of sending a business message, typically to a group of people, using email. In its broadest sense, every email sent to potential or current customers could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a business owner's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

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Communication and relationship are key to your business without excellent professional communication to your customers your business reputation may suffer. Your writing style can be your own but need to be explanatory and clear. Speach communication has to be clear and explanatory through the demonstration of your products or services in a video or presentation video, or telesales or any technology apps used to communicate. In face to face communication with your customers, prospect body language plays a big part in your communication has your customers or prospect perceive your bodily persona and depending on your cues people react either positively or negatively, hence always look at the person in front of you in their eyes (do not stare), nod your head in appreciation, asked positive questions to engage conversation, listen and then respond.

Tactical planning is strategical planning that involves breaking down a long-term strategic plan into smaller and more distinct short-term plans, meaning it is part of the Holy Grail content strategy (business goal setting). Your business should use tactical planning frequently when you have long-term goals that extend further than two or three years. There are several key elements of a tactical plan (5W1H), including focused goals, steps to take to reach those goals and a timeline.

Sales Letters is a Marketing strategy that involves writing a letter to a specific audience about your product or service offering to a specific industry, targeted to a business within the industry addressed to the person in charge and responsible for purchasing product or services offered.

  1. Your Sale Letter can contain within its content related offers pertaining to the main product or service offered.

  2. Your Sales Letter can include an order form with a payment request if your product offering has a quantity, specification in colour, shape,  size and make, where and how to purchase the product offered (online or in shop or store).

  3. Your Sales Letter should have within its content inbound marketing values and use the core assets of marketing + plus the 5W1H, and the product or service offered should be providing a solution to a problem identified — addressing the need of the customers targeted.

  4. The content of your Sales Letter should be outlining the benefits and features of the products or services, the length of the content should be 1-page long and concise,  written on the company headed paper baring company details and logo.

  5. Your Sale letter should include an address, a date, a headline, an introduction, a body and a conclusion with a CTA and a picture of the product offered including the price of the item and you can include a workable product sample.

  6. Your Sales Letter should have the writer full name and job title plus it must be signed.

  7. It's best to research your target market prior to writing a Sale Letter to the addressee and post it to the relevant address.

Sales Letter - Market Testing
Sales Letter - Market Testing

Example of two sales letters addressed to two different universities in London offering the same products for their course.

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Sales Letter - Market testing  (1)
Sales Letter - Market testing (1)

Explanation picture of what is specific Market Testing.

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