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Meet Melvin Moorland A Small Business Owner who purchased the Playbook

You've heard about Melvin but you haven't had the pleasure to meet Melvin Moorland yet who reviewed the Playbook usefulness and let me know via email on 12/12/21. I was so chuffed that I could not believe my eyes people. I shared the email around all my social media platforms used leaving my footprint all over the place.

Email marketing is the act of sending a business message, typically to a group of people, using email. In its broadest sense, every email sent to potential or current customers could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a business owner's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.