Sales can be puzzling if you do not know how to sell your product or service to your selected audience said the squire to his eager listeners. Suddenly the King said to the squire "just send the Cellar Memo". Muttering between his lips the squire said "I'm curious to know what it contains". His audience said what did you just say, Squire? He replied it's my private thought and below is what King content advise about acquiring customers for your business people.