How to add finesse to your printed Content Marketing



Marketing your effort

You have a greet idea for your Marketing Message or for your Christmas Party and you produce the perfect flyers design, well if you have a poor printing job and the wrong quality of paper your investment will be wasted.

Could you imagine you spend time and money developing an incredible marketing content piece only to have it ruined by a poor printing job. Hence if you want your marketing materials to shine and get you result, you have to look better than the competition.

Printing brochures, calendars, postcards, flyers, and other promotional materials with high-quality inks on state-of-the-art printing presses is only part of the equation; when you add superb paper to the mix you've invested in an outstanding publication that's primed to get you results.


Choosing the best paper for your design

Choosing the best paper starts with understanding why paper is such a crucial element. Your customers equate the quality of your marketing with the quality of your products and services, so to have a high-quality promotional package suggests you have a high-quality business and people want to purchase from high-quality businesses.

You also have to know what makes a high-quality paper stock and it often depends on the marketing type of artwork itself — 150 g/m2 gloss is great for brochures, while 67.72gms synergy bond is best for letterhead. Still, there are some conventions you should follow.

The more prestigious the artwork, the thicker the paper. This doesn't mean your folded brochures should be like cardboard, but adding thickness to your paper can lend credibility, esteem, prestigious conscientiousness, high-quality and durability.

White paper is best for most artwork, since colour can be printed.

Postcards are best printed on ultra-thick 60.2 gsm paper stock, Brochures on 150 g/m² Standard Glossy to 250 g/m² premium glossy paper stock, Desk Calendar and Poster Calendar are best Printed on Glossy 235 g/m²


Best Paper Stock to use for your artwork

  • For easy writing, it's best to go with an uncoated or velvet paper stock.

  • Paper stocks with a gloss finish are well suited for grabbing attention with a flashy delivery, since the gloss helps colourful designs pop off the page.

  • Matte stocks are a good choice for a more subtle appeal, perhaps suggesting exclusivity.

  • Special coatings such as aqueous and UV further enhance printed promotions by adding a layer of brilliance and protection.

  • If you're a green company, look for Eco-friendly recycled matte paper stocks. This can also be very important to your customers


Take advantage of the discounted offer on Desk Calendar and Planner — Girlfridayz add finesse to your calendar design, supply us with your artwork or high resolution picture, any other additional information (such as business details) or (Personal details ie: birthday day date or memorable date) and we will make your calendar shine as they are gloss finish, durable and wipe dry.

If you do not have any artwork or picture to supply us with — we will supply them for you, extra cost apply for this service and delivery cost not included. Visit our artwork and design gallery to see some of the work carried out for our satisfied customers.

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