Business Intelligence is the process of identification and understanding of events that happened in the past; that is “what’s happened?” and “why has it happened?” Business imperatives and other constraints are increasingly driving organizations to look forward and use their data to ensure decisions that are being made today will lead to wins in the future. Which mean I am today and I am tomorrow so is you or your organisation. The marketing methods used in the past that worked are reused today as they were working process.
Marketing Automation is the driving force in the background of your business, it is a list of processes and tasks to perform, and to achieve a successful win in your SMEs or Larger organisation. At Girlfridayz we wrote an E-book introducing the 5 tenets of Marketing Automation in a simplified guide for you to learn how to automate your marketing content and we included a list of tools of our choice to support you in achieving your goals which will result in a successful sale.
What is Marketing Automation
Marketing automation is using technology to streamline marketing efforts and make them more effective. It uses several integrated platforms to automate the process to manage every aspect of every campaign from varied platforms, including but not limited to email marketing, social media marketing, mobile messaging, managing ads and online shopping users experience.
People asked us
What is an example of marketing automation?
here one that we see regularly popping up or when on the phone stock in an option automate message you often hear press option 2 fill our short survey.
Survey and feedback emails are an excellent way to gain feedback on products, services and updates all these are excellent marketing automation example. These are usually sent out after triggers; purchases, program, site or product updates.
9 inspiring B2C and B2B Marketing Automation
1. Welcome Email Serie
Are your first chance to impress your subscriber therefore include the benefit they get from subscribing plus any small discount offer 5 to 10% maximum for your subscriber-only.
2. Reminders emails
Sending a reminder email based on a date is a great opportunity to not only deliver a timely message to your customer but also keep them buying your products and services over time.
3. Birthday or Anniversary
Sending your customers, a special offer on their birthday or anniversary is another highly effective strategy to drive revenue while increasing customer happiness at the same time.
You could also use this to recognize the birthday or anniversary of someone signing up for your product, making their first purchase, or other user or company milestones.
It’s simple to set up a series of automated emails that can make your VIP customers feel special and keep them engaged and spending.
You can encourage email subscribers who haven’t purchased in a while with an email-exclusive offer, or “Save on your next order” discount or an abandoned cart. That’s one of the things that makes marketing automation a powerful strategy—you can trigger emails to be sent based on your subscribers’ actions or non-actions, such as opening an email, not making a purchase in three months, or not clicking a link in an email.
6. Survey and Feedback email
Sending out surveys to gain feedback on products, services, and updates is another excellent marketing automation example.
7. Review and Testimonial email
Have a new customer? Alternatively, do you have a repeat customer?
A purchase is an excellent trigger for marketing automation, especially when it comes to requesting product reviews or service testimonials.
8. Product updates and launches
Product updates and launches are an excellent way for a brand to reach out to their customers, and, with the use of marketing automation, it’s simpler than ever.
Newsletters used to be considered one of those “one-off” emails that would be sent out when something needed to be announced. Nowadays, email newsletters are set up to automatically go out to subscribers on a given basis, such as:
Instead of single announcements, these email newsletters give a general view of what the brand has been up to. They even provide other curated materials, tips, and other useful information to subscribers.
Wrap it all up for you
It is time to put this inspiration into action to drive revenue and results for your B2C and B2B business. Campaign marketing automation features make creating compelling customer journeys a snap. Take the stress out of your marketing efforts and let Girlfridayz Social Media marketing helps automate your campaigns today.
Our Marketing Automation Gallery demonstrates the brands that use automation strategies to attract customers and prospects, subscribers and returning customers.
Why is it important to automate your content
Today, content marketing is essential for any business with an online presence. Content is the foundation on which a business shares information, ranks for SEO, and stands out online. Why is it important! it is important because marketing automation makes your campaigns accurate and empower sales and leads in order to achieve ROI. Using marketing automation, marketers are able to get qualified leads and generate sales, resulting in higher revenue and business growth.
Content automation helps you maintain the content lifecycle, reduce costs, drive consistency, maintain steady workflow, and increase positive customer experiences. Marketing Automation benefits is you can keep track of prospects and clients, to deliver inbound content experiences on every channel used. It can help you learn about customers engagement to support you nurture the relationship and drive sales.
Try our social media marketing management for B2B or B2C businesses.
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