5 Tenets of Marketing Automation

Business Intelligence is the process of identification and understanding of events that happened in the past; that is “what’s happened?” and “why has it happened?” Business imperatives and other constraints are increasingly driving organizations to look forward and use their data to ensure decisions that are being made today will lead to wins in the future. Which mean I am today and I am tomorrow so is you or your organisation. The marketing methods used in the past that worked are reused today as they were working process.

Marketing Automation is the driving force in the background of your business, it is a list of processes and tasks to perform, and to achieve a successful win in your SMEs or Larger organisation. At Girlfridayz we wrote an E-book introducing the 5 tenets of Marketing Automation in a simplified guide for you to learn how to automate your marketing content and we included a list of tools of our choice to support you in achieving your goals which will result in a successful sale.

What is Marketing Automation

Marketing automation is using technology to streamline marketing efforts and make them more effective. It uses several integrated platforms to automate the process to manage every aspect of every campaign from varied platforms, including but not limited to email marketing, social media marketing, mobile messaging, managing ads and online shopping users experience.

Our Marketing Automation Gallery demonstrates the brands that use automation strategies to attract customers and prospects, subscribers and returning customers.

Why is it important to automate your content

Today, content marketing is essential for any business with an online presence. Content is the foundation on which a business shares information, ranks for SEO, and stands out online. Why is it important! it is important because marketing automation makes your campaigns accurate and empower sales and leads in order to achieve ROI. Using marketing automation, marketers are able to get qualified leads and generate sales, resulting in higher revenue and business growth.

Content automation helps you maintain the content lifecycle, reduce costs, drive consistency, maintain steady workflow, and increase positive customer experiences. Marketing Automation benefits is you can keep track of prospects and clients, to deliver inbound content experiences on every channel used. It can help you learn about customers engagement to support you nurture the relationship and drive sales.

Try our social media marketing management for B2B or B2C businesses.

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