Have you seen this awesome hilarious superhero movie, well he is currently watching a film about remarketing and the importance of re-targeting and the benefit of remarketing your effort.
Re-targeting is an important part of any marketer’s toolkit. Re-engaging with people who have previously visited your website helps increase brand awareness, brand recognition and drive greater conversions. However, do you how to re-market your blog post, your ads, infographic, your works and content because content marketing is king.
Here what's cooking ?
Let's say — You've written a great article about how to build a chocolate bowl and many people access it — read your article, decide that they like it and reacted positively toward it, and have taken your desired action which was to purchase your fantastic product, service or you did not quite get the result you wanted to achieve but generated lots of interest in your product or little to no interest in your product. Well it's make sense to re-market your product or service because you can gain brand awareness, brand retention and increase your sale conversion rate.
You did achieve the result you wanted and want to access a greater section of people who did not know about your article on how to build a chocolate bowl or want to re-purchase it before it's no longer available or were interested in it but did not purchase your article on how to build a chocolate bowl maybe because it was not the right time for them. You re-target your product or service and add that it is still available to purchase with preferably an offer or to purchase it before your chosen date or extend your chosen the date to reach a greater section of people so they do not miss out on your fantastic product.
You may want to re-target your article to your right niche as it may not have been that interesting to the people you send it to and generated a little to no interest in it. So you resend your article about How to build a chocolate bowl in another more appealing way or format and the people with little or no interest in it may read your fantastic article about how to build a chocolate bowl and purchase it.
Hence it make perfect sense to bring it back to a new section of people who may not had access to your article about How to build a chocolate bowl or people who purchase your products, services. But it does not make sense to bring it back to people who are not interesting in your product or service at all and does not want to know — that would definitely harm your re-targeting campaign and won't generate a sale.