What is Neurmarketing a fancy word for using psychology marketing technique on your prospect to attract sales, comments, likes, follow, share on your social media post, tweet, etc or website.
You can think of it as neuromarketing, defined as:
“the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques.”
I’ve been fascinated with neuroscience for a while. Why? Because this stuff just works.
One of my favourite resources to make was the one on consumer psychology:
When I dug into the research, I realised that people respond positively to certain marketing message it made my job as a marketing online consultant way more exciting and interesting. I could apply these principles to blog articles, ad spend, videos and social media. By understanding a few key cognitive processes, you can drive engagement to your brand and increase the effectiveness of your overall marketing campaign.
Below are some specific strategies you can implement right away.
The halo effect
A very simple concept If you establish your brand as having one positive trait, consumers are more likely to believe that your other qualities are more positive as well. In other words, they subconsciously form a positive association.
Here’s an example. Say you build a reputation for posting interesting blog post article, In turn, your audience views your brand as being more intelligent and competent. This should spill over into other areas, and your audience will be more likely to think of your products/services and customer service as being high-quality as well.
In a nutshell, if you can thrive in one area, it’s easier to improve your overall public perception and thrive in other areas.
Consumers are more likely to trust your brand and will be more inclined to engage with you on social media.
Post what’s most commonly shared
What’s one of the primary goals of posting content on social media? To get people to share it with their friends and followers. But posting content blindly, without any rhyme or reason, is posting blindly and hoping to see huge result.
Fortunately, there’s a shortcut to maximising shares, likes, follow me. All you have to do is post what other people share the most. According to a study from a well-known market research company Ipsos,
“Global citizens who indicate they have shared some type of content online on social media sites in the past month seek primarily ‘to share interesting things’ (61 percent), ‘to share important things’ (43 percent) and ‘to share funny things’ (43 percent).”
Understanding people’s sharing habits drastically increases your chances of hitting your target and boosting engagement.
That does mean that every single piece of content you write that’s considered interesting, important, or funny will be wildly successful, but this does give you a general framework to build on.
Here’s another psychological tactic you can use to your advantage. Give away something your audience deems as being valuable, and they’ll feel obligated to you. This phenomenon relies upon the concept of reciprocity, which says that humans feel inherently obligated to repay someone when that someone does them a favour, helps them out, or gives them something. this doesn’t have to be a huge cost to your business either. It can take any form and of legitimate value
Here’s a great example: Girlfridayz offers 1 hour free consultation to all our prospective customers and our customers
You could give away an e-book, whitepaper, month-long subscription, or anything else your audience would find valuable.
This simple yet effective technique subconsciously makes people want to return the favour, which can come in the form of more followers, more shares, and positive publicity.
Use social proof to create leverage
Peer pressure does not just apply to school children, Even as adults, we’re susceptible to it to some extent. You can use peer pressure to your advantage from a psychological standpoint by creating social proof.
If you’re unfamiliar, social proof is defined as “the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behaviour.”
The concept is quite simple. You find ways to prove to potential followers or customers that your brand is awesome. when people see that others are checking out your brand, they will feel like they should too as they maybe missing out on something huge or good. Social media and blogging is an ideal medium for creating social proof.
Here are some specific ways you can maximise social engagement:
Try to get an industry expert to link to one of your blog posts on their profile.
Post a picture of a notable figure or celebrity using your product.
Encourage customers to share photos of your product.
These are just a few ideas, but the possibilities are nearly endless.
Just look for ways to have others give your brand a collective thumb of approval, and your engagement should grow along with your leads, brand awareness, recognition and conversions.
As someone who grew up in the 80s, I get a little sentimental when I think about things like the original Nintendo, music, computers, and my favourite cartoons It brings back fond memories: Whether the past was actually as good as we remember is irrelevant. The majority of people look back at yesteryear, and their childhood in particular, with fond memories.
What does this mean from a marketing standpoint? It means that incorporating nostalgia into your campaign can significantly increase engagement. Robert M. Brecht, Ph.D., wrote an article explaining the effectiveness of nostalgia in marketing. According to Brecht, Marketing research clearly shows a positive resonance with both nostalgic ads and the products advertised. It even shows more persuasive influence on customers. He also made reference to a specific study and said that: It indicates that when consumers experience nostalgia in a consumption context, they have a higher purchase likelihood with regard to the advertised products.
If you can incorporate nostalgia into your marketing, you can trigger a powerful psychological response, which should translate into higher engagement levels. For example, you might jump on the #throwbackthursday hashtag on Twitter and post something that’s retro. Or you might post pictures on Instagram that show what products in your industry looked like 20 or 30 years ago. There are many different avenues you can take with this approach such as challenge 60 from Virgin Richard Branson wrote personal letter when he was 10 yrs old Richard and another 20 yrs old Richard and so on until 60 yrs old Richard Branson.
One of the greatest fears for most people is the fear of missing out, We naturally want to “be in,” and the thought of missing out on something important to us scares us. That’s why the scarcity principle can be so incredibly effective.
After all, why do you think there are so many companies that use terms such as “while supplies last” or “limited time offer?” Here’s an example that proves the power of scarcity brilliantly. A study by “researchers Worchel, Lee and Adewole asked participants to rate two jars of cookies. At first, both jars contained 10 of the exact same cookie.
Then from one jar, eight cookies were removed (making them more scarce). Now participants had to choose between the jar with 10 cookies or the jar with only two left.” The jar with only two cookies was chosen much more often than the jar with 10 cookies. In other words, scarcity sells.
If you’re really looking to boost engagement, create scarcity. Make it abundantly clear that if users don’t take action immediately, the opportunity will be lost forever. For example, you might have a deal where people who “Like” your Facebook page will be entered into a contest to receive a prize. But they have a limited amount of time to do so. This tactic will trigger many people’s Fear of missing out response, and they’ll take action.
And on this note:
Psychology is a marketer’s best friend. There are several psychological principles you can implement into your social media campaign that will drive engagement and elicit a response from your audience.
This is important because it helps you get the most from your efforts and ensures the content you written is read also by providing a bit of encouragement, you can build a more engaged audience that’s highly responsive, long-term benefits
More follows, comments, shares, and, ultimately, more quality leads coming to your website.