Girlfridayz offers Social Media Planning, Profile Creation and optimisation including integration to Freelancer, Homeworker, not withstanding SME's so we thought we share our expertise with you today.
In today's digital world, social media can boost your company's branding efforts. But an often-overlooked aspect of a social media campaign is a company's social media profile itself. Social media profiles should never be rushed or completed merely as an afterthought.
Fact about Social Media and Google
As it's often the first place people go when they want to discover you and what you offering.
Another thing to know that Google search engine preference is to bring out your social media profile or post if your name is search or a term search and it matches something you written, an article or a post.
It is your bio on the web and people read it and perceive your company, what you are about from your bio
Having a relevant comprehensive bio, summary, profile for your social media platforms used is an added exposure to your business and a great opportunity to capture the attention of your reader and enticed them to know more about you hence acquiring interest and generating lead and ensure that your profile, summary or bio connect to your website if you have one.
If you do not have one and solely use social media to conduct business or access potential employers or seek employees or direct them to your social media shop you need to look professional , persuasive, friendly and informative because their decision will only be based on your narrative writing piece their only visual cue in term of written content.
If you use a picture to bring your text alive, ensure that it matches your written content
An effective professional Social Media Profile, Bio, Summary does three fundamental things
It shows relevance. It attracts the right people to your business, letting them know why you do what you doing what they can expect.
It differentiates you from your peers. and give you a competitive edge over the competition as many people can provide the same or similar services or products as you.
It makes people want to know more about you and can generate connection, sharing, invitation to group, website view and conversion.
Here Girlfridayz steps to achieve a professional Social Media Profile, Bio, Summary
Step 1: Decide who your customer are - your ideal audiences, Then decide which information you want them to know, what do you want them to feel when they read your profile
Step 2: Planning - we are great advocate of planning at girlfridayz it is ever so important so bullet point on a piece of paper the why, what, how and which platform your content is aimed at so get inside knowledge on which platform is best for you.
1. think of why you doing what you doing many people know what they selling but rarely know why they doing what they doing. The why is important it take your customers on a journey and they can relate to the why more than the what.
example: Why Girlfridayz
"Everything we do we believe in challenging the status-quo, we totally believe that we different in thinking and the way we challenge the status-quo is by going the extra mile for people, we are authentic, friendly and hardworking and professional and not afraid to say aloud what we believe in, hence challenge what we strongly disagree with."
By stating why you establish a connection with your reader
2. then the what: In term of what you do which is gear to providing value to people it should be no more than a couple of sentences, small paragraph concise writing aimed to inform, persuade to attract the right customer for your business.
example: What Girlfridayz
"we offer a completely digital platform packed with traditional marketing methodology combined with digital marketing technology, applications, and services with content aims to strategically inform, listen, and respond in a persuasive manner to attract the right customer for your business niche. "
By stating the what you informing your reader what they can expect from you, so the what can be a lot more than our example depending on the platform you use as the size varied from platform to platform, LinkedIn, Facebook, Twitter, Google plus so you need to take that into consideration.
3. Then the How: How you deliver the what should only be in a couple of sentences aimed to inform and persuade to chose you or to look at you in more details and view your post, your website, purchase your good or services, connect with you, contact you
example: How Girlfridayz
"And because we keep our eyes on the world’s changing around us and the digital print we leave you with — you can trust everything we offering is suited to you as we appreciate you are unique. These are just some of the ways we stay ahead of our competitors. Choose us, and so will you that how quietly confident we are."
Step 3: bring it together like so and ensure it flows when your reader read it that it's not too long and too much waffling but concise and informative so here it is oh by the way this feature on our website contact us page why Girlfridayz you can see it live and direct.
Example of why Girlfridayz can be use for any start up profile, bio or summary
"Everything we do we believe in challenging the status-quo, we totally believe that we different in thinking and the way we challenge the status-quo is by going the extra mile for people, we are authentic, friendly and hardworking and professional and not afraid to say aloud what we believe in, hence challenge what we strongly disagree with.
we offer a completely digital platform packed with traditional marketing methodology combined with digital marketing technology, applications, and services with content aims to strategically inform, listen, and respond in a persuasive manner to attract the right customer for your business niche.
And because we keep our eyes on the world’s changing around us and the digital print we leave you with — you can trust everything we offering is suited to you as we appreciate you are unique. These are just some of the ways we stay ahead of our competitors. Choose us, and so will you that how quietly confident we are."
This strategic methodology is great for any profile base, bio or summary as I said depending on the platform you use you have more room to express yourself, so carefully craft what you want to convey but ensure the WHY, WHAT,HOW is feature and your content is useful, informative and provide value.
If you have more room it's very good to add your accomplishment, your value and passions. your expertise, what you do better than someone else, interesting statistic, try to differentiate yourself from the rest, validation such as award or thing you achieve, education, training even hobbies and previous experiences are good. (LinkedIn offer the possibility to put all this in a 2000 characters summary and categorise your profile info). but twitter, Google Plus and Facebook a lots smaller.
Before Posting anything
Analyse your content it is very important asked yourself these questions
Is there anything missing ?
Is my content useful and informative ?
Do I waffle too much or there is too much information or too little information ?
Is everything relevant to what I do ?
Is my content authentic and inspirational ?
Put yourself in your reader shoes - which mean read it as if someone wrote this for you do you like it are you attracted to it ?
Ask a friend to go over it or family member get their input ?
Correct mistakes, including punctuation, grammar and spelling ( get Grammarly for free) it's a great tool which correct grammar, spelling and punctuation mistake bear in mind that it correct in American English so there is a few difference with English UK
Once you are happy with everything
Focus on the first two sentences. The latest major update to LinkedIn show only the two first sentences of your profile summary which mean these two line are important and you want people to click the see more. That if your profile construction is for LinkedIn.
Once you happy with everything then you’ll be ready save your profile if you type it straight from the platform, if you write it on a piece of paper or office word then cut and paste it to your profile creation or update and let the world know who you are!
If you doubt that you can produce a killer professional profile you can always unleash the services of Girlfridayz one of our expertise and specialism, we be happy to help you stand out from the crowd.