Marketing effect on sales revenue
Watch the video
I found the queen content and she was very pleasant. She told me to entered the belly of the beast and see its effect on my business. I was not reluctant and took the bull by the horn. The beat was pleasant not screaming but turn out to be helpful and answered my needs. It goes to show that when we need something we look for it and are happy if it is helpful to our cause or our daily life and provide a solution to our need so we can increase our lifestyle.
Let me explain to you the sale process in this presentation
The aim of the presentation above was to sell our marketing Playbook The Core Asset of Marketing With its Dual Implementation Support System the Cellar.
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The overall presentation uses 6 tactics repeated which are TM, H, RW, FB, IO, CTA. The strategies used are:
Psychological Strategies
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Curiosity
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Scarcity
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Likeability
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Audience Attraction (segmentation) within our target market
Sale Strategies
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Skimming + Penetration with a Tripwire
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When combined they amalgamate and become a selling machine that people are drawn to due to the psychological effect on the audience selected. We are curious by nature and knowing this fact we decided to implement in our sales goal curiosity. Due to the nature of our Dual Implementation Support System scarcity happens without wanting to use it but upon realisation, we used it to its fullest. The slides that say "Who's this for" and "This is not for you" are part of segmenting our target market(Small Businesses, SMEs and Startups).
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The benefit slide starts with the purpose of the Core Assets of Marketing Playbook and the following slide defines the feature of The Cellar and the Core Assets of Marketing Playbook. The reason why is the slides that provide factual information to the target market and factual information is the truth. The target market is defined in several slides tucked in the content. The Irresistible Offer is tucking with the curiosity strategy and is a conditional offer; I informed my audience that they cannot use the Cellar before purchasing the Playbook.
The Call to Action is multiple in the last slide we are using three CTA as well as a tripwire by presenting two prices for one product, one is cheaper and the other one is of a higher price but both work together but have to be purchased separately to be used fully.
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The likeability strategy is used in the slide which says "We invest a great amount of time"... its effect is to generate sympathy from the audience due to the hard work we have done to deliver a solution to a business problem. Because our Dual Implementation Support system is a new product to the market, we used the skimming and penetration strategies. The cellar has a higher price due to the quality of the information provided. We are the only company that thought of attaching a Dual Implementation Support System to a marketing book. Our Playbook appears cheaper but it is expensive for a marketing book compared to our competitor because it provides quality information to the readers.
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In conclusion, this presentation can only result in sales to the right audience defined in its slides due to its authentic content information, usefulness and beneficial solution-orientated content. When you are talking to the right audience your business automatically makes sales. The number of sales is repeated only when you systemise your strategies and tactics used in a method of selling and automate the whole process.
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Watch the full video of this presentation, we are using the strategies and tactics described above in our speech.
System development
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The video presentation showed the marketing strategies and tactics used to attract our customers to the Close System. You are currently using The Close System right now because you've found the password to the system within the books. In a nutshell, in terms of Close System design the Books and The Cellar are attached to make up the bulk of the system as it is a loop. Every system has a life cycle vulnerability and can cease to exist if the suppliers used to print the books and the host used for The Cellar run out of business— Every Close System has an entry point without an entry point your system would not be accessible, therefore, it is mandatory to have an entry point should you want to create a loop or a Close System and an easy exit point. The information contained within the Close System must be of good nature and valuable to customers who are accessing it and all products and services must be meeting the needs of customers.
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Click Bait Marketing Strategy in terms of business model is a closed system. In Marketing ClickBait strategy is to arouse the natural curiosity of the prospect by offering them an irresistible offer at the start but in order to get the bulk of the offer they need to go through many options or just a few choice architecture points. Once they are hooked the prospect tends to satisfy their curiosity by happily going through the options presented. However, the clickbait strategy is one of the most lucrative strategies because of its addictive nature. While it can be an effective way to generate traffic and sales or sale in your brick-and-mortar. It has the potential to be dishonest if not done tasty and correctly. If it is done online ensure that your visitors can easily come out of your website. If you are starting a new business get the manual attached to its Cellar mentoring support system.