Marketing effect on sales revenue
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I found the queen content and she was very pleasant. She told me to entered the belly of the beast and see its effect on my business. I was not reluctant and took the bull by the horn. The beat was pleasant not screaming but turn out to be helpful and answered my needs. It goes to show that when we need something we look for it and are happy if it is helpful to our cause or our daily life and provide a solution to our need so we can increase our lifestyle.
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Let me explain to you the sale process in this presentation
The aim of the presentation above was to sell our marketing Playbook The Core Asset of Marketing With its Dual Implementation System the Cellar.
The overall presentation using 6 tactics repeated which are TM, H, RW, FB, IO, CTA. The strategies used are:
Psychological Strategies
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Curiosity
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Scarcity
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Likeability
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Audience Attraction (segmentation) within our target market
Sale Strategies
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Skimming + Penetration with a Tripwire
When combining they amalgamate and become a selling machine that people are drawn to due to the psychological effect on the audience selected. We are curious by nature and knowing this fact we decide to implement in our sale goal curiosity. Due to the nature of our Dual Implementation Support System scarcity happen without wanting to use it but upon realisation, we used it to its fullest. The slides that say "Who's this for" and "This is not for you" are part of segmenting our target market(Small Businesses, SME's and Startups).
The benefit slide starts with the purpose of the Core Assets of Marketing Playbook and the following slide defined the feature of The Cellar and the Core Assets of Marketing Playbook. The reason why is the slides that provide factual information to the target market and factual information is the truth. The target market is defined in several slides tucked in the content. The Irresistible offer is tucking with the curiosity strategy and is a conditional offer; I informed my audience that they cannot use the Cellar before purchasing the Playbook.
The Call to Action is multiple in the last slide we are using three CTA as well as a tripwire by presenting two prices for one product, one is cheaper and the other one is of a higher price but both work together but have to be purchased separately to be used fully.
The likeability strategy is used in the slide which says "We invest a great amount of time"... its effect is to generate sympathy from the audience due to the hard work we have done to deliver a solution to a business problem. Because our Dual Implementation Support system is a new product to the market, we used the skimming and penetration strategies. The cellar has a higher price due to the quality of the information provided. We are the only company that thought of attaching a Dual Implementation Support System to a marketing book. Our Playbook appears cheaper but it is expensive for a marketing book compared to our competitor because it provides quality information to the readers.
In conclusion, this presentation can only result in sales to the right audience defined in its slides due to its authentic content information, usefulness and beneficial solution-orientated content. When you are talking to the right audience your business automatically make sales. The number of sales is repeated only when you systemised your strategies and tactics uses in a method of selling and automate the whole process.
Watch the full video of this presentation, we are using the strategies and tactics described above in our speech.