​Choosing the best paper starts with understanding why the paper is such a crucial element. Your customers equate the quality of your marketing with the quality of your products and services, so to have a high-quality promotional package suggests you have a high-quality business and people want to purchase from high-quality businesses.

You also have to know what makes a high-quality paper stock and it often depends on the marketing type of artwork itself — 150 g/m2 gloss is great for brochures, while 67.72gms synergy bond is best for letterhead. Still, there are some conventions you should follow.

The more prestigious the artwork, the thicker the paper. This doesn't mean your folded brochures should be like cardboard, but adding thickness to your paper can lend credibility, esteem, prestigious conscientiousness, high-quality and durability.

White paper is best for most artwork since colour can be printed.

Postcards are best printed on ultra-thick 60.2 gsm paper stock, Brochures on 150 g/m² Standard Glossy to 250 g/m² premium glossy paper stock,  Desk Calendar and Poster Calendar are best Printed on Glossy 235 g/m²