Take your typical blogger for example they blog blog write write but have no idea into turning it into a business, so what do they do they blog even more but they do not understand that blogging is just a tool to grow your business. When you tell them something about there blogging habit they cuss you and carry on doing the same thing over and over again afraid to try something different.
You do not have to be a great blogger but a good copywriter. It a good thing to know you do not have to great copywriter to be a good copywriter, only a few of us are great copywriter but everyone of us can write great copy that communicate clearly and connect with people. Good copywriter know this and know that their customers want to hear what you have to say, trust you and know everything about you and would buy from you. That everything from your home page about page and what you have to offer.
There is a lots of people out there who appears to be great copywriter but let dig in to the layer and what you see is people who just practice and are really good at iterating.
3 keys blogging mindset
As you sitting at your desk wondering how those people do this write great copy-writing. I want to talk about three copy-writing mindsets that I use to grows my business. I reveal the 3 copy-writing mindsets that all business owners need to understand. If you fail to understand these fundamentals, you'll waste months, if not years and never grow your business to its full potential.
"Get them right and you'll be ahead of most businesses who have been doing this for years."
1. Mindset number 1 Copy-writing is a tool to grow your business - Take Netflix for example they write simple copy "stream video at home". they do not have to be elaborate they know that copy-writing is just tool to grow their business and they copy convert like game-buster that why they have a multi million dollar business got to their website and that where the magic happen. This is a really important point and I want you to remember that. Copy-writing is just a tool to grow my business. and just a tool to communicate the rest of my business.
2. Mindset number 2 Copy-writing I do not have to be a great copywriter but a good enough copywriter. What you need to do his to take what inside you and write in way that move and connect with people. Your goal is not to fill the page endlessly but it is to get people to say that good enough and feel valued and say hey hear my credit card. This a really important point you do not have to be great writer to be a good writer you just need to write content that communicate to your customers their needs. You get the freedom to practices and remember nobody have to see your first draft, second draft or third attempt what they must see his end results, it does not have to be perfect but just good enough to get your customers to feel valued and say hey I buy that.
3. Mindset number 3 My customers need to hear what I have to say hey that obvious is it let start digging these layers there. So many of us see that blank page and we get stricken by our own mind who I am to say anything why would they listen to me when there so many great copywriter more experience people. I do not want to be one of these annoying people who just say buy buy.
Stop thinking about yourself and start thinking about your customers. You have unique skills and expertise that they need, so if you do not communicate it has clearly has possible you doing them a dis service. Think about it like this you spend so many years learning your skills and developing your skills. If you do not good copy that what I call a failure of the last mile. For example: it like when someone organised a party they prepare everything, sending invitation out but day before the party they forgot to send reminder to people and then wonder why no one coming or very few people attend. I call that failure at the last mile. Just like that if you do not write good copy that communicate clearly to your customers you are generating a failure of the last mile.
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Invest in my pamphlet "the importance of Business Blogging" that will show 8 keys strategies and how to be a good blogger copywriter, that helps me earn x amount of £ in the last 12 months and gets my free E-book 21 content marketing tactics which will helps develop good marketing content strategy.