SpookyGirlfridayz has decide that for Halloween she bring out the old and new ghost to scare the hell out of you and tell you a story about Small Business owners who are always looking for ways to get more customers, both online and in person.
SpookyGirlfridayz knows of one of the most powerful ways you can reach a wider audience is to get involved with local directory site listings. When your business appears there, you increase the chances and the number of ways that potential customers can discover you.
What Are Local Business Directory Websites?
SpookytasticGirlfridayz says: Local directories are trusted listing sites and social communities that specialize in indexing small businesses, according to category and geography. Yelp, Foursquare, TripAdvisor and Google Local (formerly called Google Places) are among the most famous of these sites, but there are many more.
People looking for places to eat, shop, sleep and commission services often refer to the content on local directory sites to see what the communities of users there have to say in the comments and ratings. But perhaps more importantly, Google search holds many of these sites in high regard, so when you’re listed on good local directory websites, your business will quickly receive a dramatic boost in search rankings. Search engine optimization (SEO), the hunt for the top results on Google for the search terms relevant to your business, is a tricky discipline that’s constantly evolving. But listing on local directories remains one of the SEO tactics that’s easiest and offers the most impact.
Why You Need to Rank in Local Search Results
Thanks to the rising popularity and usefulness of smartphones, people are increasingly interested in finding businesses that offer what they want nearby. Searching the web for local information is considered to be the activity that people use their smartphones for more than any other. Search engines are paying close attention to this trend and are changing the way they display results accordingly, with “geo-targeted” content receiving more of an emphasis – especially when the searcher uses keywords that suggest “local intent.”
SpookytasticGirlfridayz says: That why Local Business Directory Websites Are Your Saviors.
Back in the old days, an integral part of any SEO strategy was submitting your website to web and article directories. Google would view these links as evidence that your business is respected and deserving of promotion. But these directory sites started to attract more spam than valuable information, and Google gradually stopped recognizing their authority.
However, there are many local business directories that still have great reputations, and Google uses these as “citations,” or trusted sources for information, when deciding how to rank your website. Local search optimization is, therefore, the only remaining valuable SEO tactic that relies heavily on directory submissions.
How to Get Started with Marketing on Local Directories
SpookytasticGirlfridayz says: With Google penalizing websites with links to shady directories, how do you know which ones are legit?
A great starting point is this big list published by Hubspot. And here you can see a handy comparison of the capabilities and limitations of 13 leading ones.
SoopkytasticGirlfridayz says. Submitting your website is easy: all you have to do is fill out your business information. Once you’ve been verified, your listings will go live. With your business appearing all over strong local directories, Google’s algorithms for local search will be sure to recognize you for the legitimate business you are.
Within weeks, search results pages will be more likely to even display your five-star user ratings, map location and other key information that will encourage users to visit your website.
Wanna know more about the world of search engine and SEO well you in luck Girlfridayz just compile a 20 pages pamphlet titled 10 ways to boost your SEO which can be found in my shop shelve ready to be downloaded by you. Isn't that spookyfantastic.